Amerisource Bergen

Lead UX Consultant

The Strategic Problem

AmerisourceBergen aimed to unify two siloed analytics tools - SmartRx and InfoDive - into a single platform called Practice Health Insights (PHI). The goal was to give healthcare clients a holistic view of their clinical and business performance across subscriptions. While a design system existed for branding, there were no data visualization standards, and developers had already committed to ApexCharts.js, introducing strict constraints.

Success depended on delivering an intuitive, scalable dashboard experience that respected both user expectations and technical limitations - all within a highly regulated healthcare environment.

My Approach
As the lead UX consultant, I directed product discovery, interaction design, and dev handoff, with an emphasis on creating a consistent and actionable data experience. My work focused on aligning user insight with business and technical realities to ensure the PHI platform was not just usable — but strategically valuable.

Key initiatives included:

• User interviews and competitive analysis to identify pain points in clinical and operational reporting

• Simplified navigation model and card-based layout to streamline complex workflows across roles

• Visualization strategy using ApexCharts.js, customized to improve clarity, hierarchy, and comparative context

• High-fidelity prototyping in Figma with iterative stakeholder and user feedback

• Close collaboration with front-end developers to ensure design fidelity and responsive behavior across devices

• Usability testing with a range of clinical and business users to validate design decisions