DUF Platform (Dads Under Fire)

Founder Project

Founder Product Strategy Lead Product Designer

Built an AI-powered platform that helps parents document, organize, and analyze high-conflict custody cases through intelligent evidence management and case reporting.

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Product Overview

Product Overview

Client

Founder Project

Role

Founder • Product Strategy • Lead Product Designer

Industry

Legal Technology • Family Law • AI

year

2025-Present

Duration

~18 months

Client

Founder Project

Role

Founder • Product Strategy • Lead Product Designer

Industry

Legal Technology • Family Law • AI

year

2025-Present

Duration

~18 months

Team

Product Strategy • UX/UI Design • AI Architecture • Full-Stack Development • Legal Research

Tools

Figma, FigJam, Lovable, Supabase, GitHub, Vercel, OpenAI API, Claude, Cursor, Make, AI Prompt Engineering

Team

Product Strategy • UX/UI Design • AI Architecture • Full-Stack Development • Legal Research

Tools

Figma, FigJam, Lovable, Supabase, GitHub, Vercel, OpenAI API, Claude, Cursor, Make, AI Prompt Engineering

why i built duf

why i built duf

Millions of parents navigating high-conflict custody rely on scattered notes, screenshots, emails, and documents that are difficult to organize, analyze, and present effectively. Recognizing this gap firsthand, I founded Dad's Under Fire (DUF), an AI-powered platform designed to transform fragmented evidence into structured timelines, behavioral patterns, and court-ready documentation. As founder and product lead, I defined the product strategy, UX architecture, AI workflows, and end-to-end user experience while collaborating closely with engineering to bring the platform to life. The result is an intelligent case management system that combines traditional evidence organization with explainable AI to help users better understand patterns, strengthen documentation, and prepare for legal proceedings.

Millions of parents navigating high-conflict custody rely on scattered notes, screenshots, emails, and documents that are difficult to organize, analyze, and present effectively. Recognizing this gap firsthand, I founded Dad's Under Fire (DUF), an AI-powered platform designed to transform fragmented evidence into structured timelines, behavioral patterns, and court-ready documentation. As founder and product lead, I defined the product strategy, UX architecture, AI workflows, and end-to-end user experience while collaborating closely with engineering to bring the platform to life. The result is an intelligent case management system that combines traditional evidence organization with explainable AI to help users better understand patterns, strengthen documentation, and prepare for legal proceedings.

duf platform mockup
duf platform mockup
duf platform mockup
duf platform mockup

the problem

Traditional case management for family law is overwhelmingly manual. Parents often manage hundreds of screenshots, emails, medical records, police reports, and court documents across disconnected apps and folders, making it nearly impossible to identify long-term behavioral patterns or prepare evidence efficiently. The challenge was to design a platform capable of organizing complex legal documentation while introducing AI in a way that increased trust, transparency, and user confidence rather than replacing human judgment.

Product Strategy

Rather than building another document storage application, I designed DUF around explainable intelligence. Every AI feature was created to assist users—not make legal conclusions—by surfacing evidence, identifying recurring behaviors, and generating structured reports that users remain fully in control of. Working iteratively with emerging AI technologies, I established a modular architecture separating communication analysis, case intelligence, timelines, evidence management, and reporting into reusable systems capable of scaling independently as the platform evolves. This product-first approach created a foundation capable of supporting future AI capabilities while maintaining transparency, legal defensibility, and user trust.

platform highlights

platform highlights

1

UNDERSTAND THE PROBLEM

Every project begins with discovery, stakeholder alignment, and understanding the business context.

1

UNDERSTAND THE PROBLEM

Every project begins with discovery, stakeholder alignment, and understanding the business context.

2

Structured Evidence

Transformed scattered documentation into organized timelines and searchable evidence

2

Structured Evidence

Transformed scattered documentation into organized timelines and searchable evidence

3

Explainable AI

Built transparent AI workflows focused on trust, accountability, and user control

3

Explainable AI

Built transparent AI workflows focused on trust, accountability, and user control

4

Scalable Architecture

Created a modular platform supporting future AI capabilities and product growth

4

Scalable Architecture

Created a modular platform supporting future AI capabilities and product growth

5

Founder-Led Product

Led product strategy, UX, AI workflows, and delivery from concept to MVP

5

Founder-Led Product

Led product strategy, UX, AI workflows, and delivery from concept to MVP

6

MVP Ready

Delivered a launch-ready product prepared for initial customer validation

6

MVP Ready

Delivered a launch-ready product prepared for initial customer validation

founder responsibilities

founder responsibilities

Product StrategyFounderEnterprise UXAI Product DesignUX ResearchInformation ArchitectureSystems ThinkingDesign SystemsAI Prompt EngineeringProduct RoadmappingUser FlowsInteraction DesignDeveloper Collaboration