Next AI
NTT DATA
Lead UX Designer
Designed an AI-powered conference experience that transformed ambiguous stakeholder ideas into a scalable product vision in just eight weeks.
Executive Summary
challenge
The project began with broad feature requests and no defined product direction. Success depended on aligning stakeholders around a shared vision, identifying where AI would genuinely improve the attendee experience, and designing features that engineering could realistically implement within a compressed delivery schedule.
strategic decision
Instead of approaching AI as a collection of standalone features, I helped organize the experience around the attendee journey, identifying moments where artificial intelligence could reduce friction, improve discovery, and create more meaningful interactions. Working closely with engineering and business stakeholders, I facilitated design workshops, defined product priorities, and translated emerging AI capabilities into intuitive user experiences. Every feature was evaluated against one guiding principle: AI should augment human decision-making—not replace it. This philosophy influenced the product's interaction patterns, feature prioritization, and long-term design framework.
