Enterprise Product & Brand Experience
Pereview Software
Lead UX Consultant
Unified Pereview's public website and enterprise SaaS platform under a shared design system, creating a consistent digital experience that strengthened brand credibility and supported product growth.
Executive Summary
challenge
The organization faced more than an outdated website. Its public brand and enterprise application communicated two different experiences, creating inconsistencies that reduced credibility with enterprise buyers and increased complexity for future product development. The challenge was establishing a unified experience that aligned marketing, product, and engineering while respecting existing implementation constraints.
strategic decision
Rather than redesigning the marketing website in isolation, I approached the project as a broader product ecosystem initiative. Working closely with marketing, engineering, and product leadership, I established a shared design language built around Kendo UI, ensuring that customer expectations established through the website carried naturally into the enterprise application. By aligning interaction patterns, visual hierarchy, and reusable components across platforms, the project created a consistent digital experience that strengthened both brand perception and long-term scalability.
